Bragg Gaming has expanded the reach of its proprietary content in Ontario through a new agreement signed with bet365.

The launch of Bragg’s new content and Remote Game Server (RGS) technology with the global operator is another step towards realising its ambitions in the North American market, where the Canadian province is currently playing an integral role.

iGaming Ontario (iGO) reported earlier this year that Ontario was already in the top five gaming jurisdictions in North America, after just one year of regulation.

Bragg was granted an Ontario gaming-related supplier license before the market went live, and has since teamed up with the likes of Rush Street Interactive, Kalamba and Betsson in the province, deploying its RGS technology.

The Toronto-based provider’s latest undertaking will see new, exclusive titles from its Powered by Bragg portfolio added to bet365’s Canadian site, as well as proprietary content from Bragg Studios such as Fairy Dust from Atomic Slot Lab and Sea of Plenty from Indigo Magic.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, commented: “We’re delighted to work with bet365, one of the leading operators in Ontario, to bring our player-engaging content to their customers in the province.

“This new content introduction with bet365 is the first step in what we believe will become a broader relationship for the introduction of our proprietary and exclusive third-party content with this leading igaming operator in additional markets.

“With Ontario pacing as one of the largest igaming markets in North America, our partnership with bet365 will play an important role in our North American growth strategy and help drive consistent, long-term growth.”

A bet365 spokesperson added: “We’ve been aware for some time of the high quality content that Bragg Gaming creates. We’re thrilled to welcome Bragg in to our portfolio of cutting edge gaming content partners, in one of our most exciting markets.

“Customers in Ontario will now be able to enjoy an even wider selection of market-leading titles within our Games product.”