Caesars Digital has officially launched its new online casino app and desktop platform, Caesars Palace Online Casino, which has gone live in Ontario and four US states.

The new offering ties the online gaming app to Caesars’ customer loyalty program, Caesars Rewards, and leverages the entire network of more than 50 Caesars locations throughout the US and Canada.

The casino-forward app has been tailored to the online casino customer that might have felt alienated by the sports betting focus of the broader Caesars online gambling app.

It was first teased during Caesar’s Q1 call in May before being discussed at greater length in the firm’s Q2 call earlier this month.

Two weeks later, Caesars Palace Online Casino has now been made available in Michigan, New Jersey, Pennsylvania, West Virginia, and the Canadian province of Ontario.

“Players in North America deserve an online casino-first experience that treats them like royalty and that’s what we’ve brought to market with Caesars Palace Online Casino,” said Matt Sunderland, Senior Vice President, and Head of iGaming at Caesars Digital.

“With Caesars’ unrivaled brands, IP, talent, and casino destinations, we can offer our players a true omnichannel gaming experience.

“Our newly developed Caesars online gaming platform and bonus engine perfectly tie online casino play and rewards to the world-class experiences that players can only enjoy at our many Caesars destinations nationwide.”

Caesars Palace Online Casino will also feature a range of exclusive branded Caesars titles, as well as American Roulette, Live Dealer Blackjack, and Baccarat.