BET99 has moved to enhance its offerings in Canada through a new partnership with micro-betting firm Simplebet.

The multi-year deal will see the partners provide ‘innovative and high-quality sports betting options’ to the Canadian market, with the Sports Venture Holdings (SVH) subsidiary leveraging Simplebet’s advanced API odds feed.

This will enable BET99 to provide an extensive range of micro markets, including major sports leagues such as MLB, NBA and NFL.

The multi-year collaboration also covers college football, which Simplebet recently announced would be getting an expansion of its offerings ahead of the new season.

Chris Bevilacqua, CEO of Simplebet, commented: “At Simplebet, we’re dedicated to transforming the sports betting landscape through innovative technology. Partnering with Bet99 aligns perfectly with our mission, and we look forward to delivering unique micro market experiences that will captivate Canadian sports enthusiasts.”

For BET99, meanwhile, the deal marks a ‘significant milestone’ as it relaunches its sportsbook platform in collaboration with Amelco, which also has a micro-betting partnership with Simplebet.

“We’re thrilled to engage with Simplebet to bring a new level of engagement to our customers,” said Jared Beber, CEO of BET99.

“This collaboration will enhance our offerings and provide our users with a more dynamic and interactive sports betting experience.”