Dmitry Rogalchuk, Head of Content at CasinoCanada, shares his view of the Canadian igaming sector and how his company is making swift progress in what is becoming a highly-competitive marketplace for affiliates.

Thanks for chatting with us, Dmitry! For our readers that might not know, can you give us an overview of CasinoCanada?

The CasinoCanada project was created specifically for Canadians, for easy and quick acquaintance with the world of the gambling industry. We created the site to enable players to find out all about online casinos and everything connected with online gambling and the most popular online casinos in Canada. It includes content on slots and tables like blackjack, as well as the best bonuses for Canadian players. All of this information is available on one website to save them time and money.

Tell us about your role at CasinoCanada – how did you come to join the company?

I have worked as a chef for 10 years, but I always loved casino games. I wanted a change of career, so I left my successful job in catering and started from the very beginning as a content manager and built my way up.

As a Head of Content at CasinoCanada, I’m overseeing and managing the creation, distribution, and optimisation of all content related to the online casinos in Canada and the latest gambling trends. I’m doing my best to make sure that the project has a strong online presence, is engaging to Canadian readers, and is compliant with industry regulations.

The Canadian market opened up its doors to regulated betting and gaming in April last year. What would you say are the biggest opportunities and challenges for casino affiliates within the Canadian market since the region was regulated?

First off, let’s start with the opportunities such as increased market size. The regulation of the Canadian market has expanded its potential customer base, allowing casino affiliates to tap into a larger audience and target Canadian players with legal certainty.

This has led to more diverse player preferences. Canada is a culturally diverse country with various player preferences. Casino affiliates can capitalize on this by offering a wide range of gaming options and catering to different demographics and preferences.

Furthermore, there’s bigger potential to forge partnerships with licensed operators. With the region’s regulation, licensed operators are now available in the Canadian market and casino affiliates can form partnerships with them, enabling them to promote trusted and legally compliant gambling platforms, fostering credibility and trust among players.

But there are challenges, not least of which is increased competition. As the Canadian market becomes regulated, it attracts more players and operators, leading to heightened competition among casino affiliates. Affiliates need to differentiate themselves through unique offerings, attractive promotions, and high-quality content to stand out.

Additionally, on the compliance and licensing front, regulatory requirements and licensing procedures can be complex and stringent. Casino affiliates must ensure compliance with the regulations, acquire appropriate licenses, and maintain adherence to responsible gambling guidelines to operate legally and ethically.

As with any changing legal landscape the regulatory environment can evolve, leading to potential changes in legislation and regulations. Casino affiliates need to stay updated with the evolving legal landscape, adapt their strategies accordingly, and ensure compliance with any new requirements that may arise.

How important is it that affiliates such as yourself balance both innovation and social responsibility? And how does this help build trust with your readers?

Balancing innovation and social responsibility is crucial for affiliates and businesses in various industries, including gambling and other sectors. This balance helps build trust with readers and customers and ensures long-term sustainability. I can highlight the following main points::

Meeting customer expectations:

Customers often seek new and exciting experiences. Innovation allows affiliates to stay relevant by offering unique and engaging content or services. Meeting customer expectations also means providing a safe and responsible environment. This ensures that customers’ well-being is prioritized over profit.

Responsible gambling promotion:

Innovative approaches to responsible gambling promotion can include the development of user-friendly tools and technologies to help individuals set limits, self-exclude, or monitor their gambling behavior.

From the perspective of social responsibility, promoting responsible gambling practices demonstrates a commitment to customer welfare. This can include educating readers about the risks of gambling, promoting self-control, and providing access to support resources for those facing gambling-related issues.

Building trust and credibility:

Introducing novel, customer-centric features can enhance the reputation of an affiliate. Customers trust companies that continuously strive to improve their services and offer better experiences. At the same time, demonstrating a commitment to social responsibility builds trust with customers. They are more likely to engage with affiliates that prioritize their well-being over profits.

Compliance with regulations:

Innovating within the framework of regulations is essential. This might involve creating new, compliant features or ensuring that innovative solutions adhere to legal requirements. This includes not only maintaining legal compliance but also contributing to responsible gambling. Compliance measures can include age verification, fair gaming practices, and anti-money laundering procedures.

Positive brand image:

A brand that consistently introduces innovative solutions is often perceived as forward-thinking and customer-focused. Demonstrating a commitment to social responsibility enhances a brand’s image as a responsible and ethical organization.

In summary, innovation keeps the offerings fresh and appealing, while social responsibility ensures that the business operates ethically, prioritizing the well-being of customers.

As we understand, CasinoCanada has been tapping into artificial intelligence to enhance the overall gaming experience for your readers. How is AI helping you to do this?

This innovation will allow users to better evaluate the risks associated with gambling and make the gaming process safer. AI in online games also has other advantages that CasinoCanada will make use of.

Our next planned feature is to allow users to have the AI analyze all available offers and suggest the best one based on their deposit amount and game preferences as well as the bonus types, wagering requirements, and withdrawal speeds of the casinos.