NorthStar Gaming, the company behind Ontario online gambling platform NorthStar Bets, has partnered with. This will allow NorthStar Gaming to increase its player acquisition potential from customers in bars and r BettorViewestaurants. At the same time, it will enable BettorView to enter the Canadian market for the first time.

NorthStar Bets went live in the province in May 2022. The site is licensed by the Alcohol and Gaming Commission of Ontario (AGCO) and has outlined its intentions to spread across the rest of Canada.

“Partnering with BettorView will fuel growth and expansion of the NorthStar Bets player base while also increasing brand awareness amongst priority audiences. The restaurant and bar space is a great sector to reach target consumers who have a high propensity to wager and are often watching live sports and games in a social environment,” said Chair and CEO of NorthStar Gaming Michael Moskowitz.

BettorView works with bars and restaurants to provide customizable sports and sports betting advertisements. Bar owners can control what betting information is displayed on screens using a mobile app, providing relevant and up-to-date betting information for customers.

“Our technology allows our gaming and venue partners to customize and localize content so that it fully resonates for sports fans while also educating them on sports betting and responsible gambling in general. As a Canadian-owned gaming brand with deep Ontario roots, NorthStar shares our appreciation for authentically reaching Ontario sports fans, and we’re proud to partner with them,” commented CEO of BettorView Javier Vargas.

Even without the BettorView agreement, NorthStar Bets has seen significant growth recently, posting a year-on-year increase in total wagers of 140% in Q3 of 2023. The company also noted a 120% increase in gross gaming revenue in Q3 of 2023 compared to Q2.

The company also continues to grow and expand across the country. NorthStar drew headlines earlier this year when it announced that it would be expanding from Ontario into the gray markets of other provinces with a nationwide launch of its sportsbook and online casino.