PointsBet and platform provider Strive Gaming have announced a partnership to develop PointsBet’s online casino product. Strive Gaming’s technology will enable PointsBet to diversify its casino offerings by integrating multiple content providers onto a unified PointsBet platform.

The agreement yields Strive Gaming to provide PointsBet with a broad range of games, including popular North American retail-based options and digital content from European markets. Strive Gaming’s Infinity Engine will also enable PointsBet to provide tailored promotions to players across various game titles, offering personalized casino experiences to different audience segments with real-time contextualized engagement.

In a press release announcing the collaboration, PointsBet officials said it will help the company grow within the Canadian iGaming market. By leveraging Strive Gaming’s technology platform, PointsBet aims to strengthen its internal capabilities and complement its existing technology.

“Through our newly established partnership with Strive Gaming, PointsBet is poised to elevate the online casino experience for users in Ontario. We are committed to delivering superior retention mechanics, a broader selection of games, and an overall enhanced experience, all while adhering to the specific regulatory and responsible gaming requirements unique to our growing market,” said Scott Vanderwel, CEO of PointsBet Canada.

“As the iGaming landscape evolves rapidly, we are excited to continue our expansion in North America and add a top-tier operator like PointsBet,” added Max Meltzer, CEO of Strive Gaming. “Partnering with this incredibly smart and technology-focused business is a testament to the quality of our platform and people. We look forward to working closely with PointsBet to deliver a world-class online casino experience to their users,” he added.

PointsBet has been looking to develop its online casino product in Ontario and hired Brooke Hilton in October to lead its iGaming team. Along with the announcement of Hilton’s appointment, the company also revealed it is implementing more improvements to its iGaming product, including new slot games, progressive jackpots, and tailored promotions.