DraftKings and Kindbridge Behavioral Health have extended their partnership with the aim of providing more readily accessible treatment for problem gambling to encompass all of the sportsbook’s active markets.

The sportsbook and the mental health service provider originally teamed up back in September to launch a pilot program to deliver personalized support for sports bettors in Colorado. Now, they will provide access to therapy and treatment for problem gaming in every jurisdiction where DraftKings operates its online sportsbook and iGaming products, including Ontario and 25 U.S. states.

Starting from April 1, every DraftKings customer will have access to comprehensive mental health assessments, care providers, and personalized care plans via Kindbridge when they self-exclude within the DraftKings platform.

The two partners have developed a system that they say effectively and accessibly links self-excluded players with numerous support options, including educational content, initial assessment calls, and counseling sessions.

DraftKings Chief Compliance Officer Jennifer Aguiar said the expansion of the initiative will “strengthen our commitment to providing important resources to those experiencing potential indications of problem gaming.”

“We want everyone on our platform to engage in responsible play and we are committed to educating consumers on the multitude of resources offered,” added Aguiar. “For those who recognize signs of problem gaming and decide to utilize our tools to self-exclude, they now have access to therapy and treatment free of cost through Kindbridge Behavioral Health.”

Sportsbooks push for Problem Gambling Awareness Month

The expanded partnership follows Kindbridge’s announcement earlier in March that fellow sportsbook giants BetMGM and FanDuel have joined its pilot program as part of Problem Gambling Awareness Month (PGAM) across the U.S.

The service will be offered to FanDuel customers in New Jersey and Ohio and BetMGM customers in Colorado.

Meanwhile, DraftKings unveiled its My Stats Sheet tool earlier this month, designed to help promote responsible gambling by allowing players to view and track their personal stats through a series of intuitive charts and filtering options with the aim of empowering them to make data-driven decisions on their own play.