Blueprint Gaming will use Future Anthem’s upgraded real-time personalisation product Amplifier AI to generate personalised audiences for jackpot games.

The UK studio’s Jackpot King line of games will utilise the Amplifier AI Audience Identifier jackpot extension. Audience Identifier monitors pot sizes and generates audiences of relevant players using algorithms. Based on those findings, it sends tailored real-time communications to players about jackpots.

“This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years,” said Chief Data and Product Officer at Future Anthem Chris Conroy.

Blueprint, which is licensed to develop and supply games in Ontario as well as a number of European jurisdictions, will be the litmus test for the extension of the Audience Identifier tool in the online casino market. Future Anthem previously used it in sports betting with operators such as William Hill.

Blueprint Games to employ the new advanced tool include Bankin’ More Bacon Jackpot King, Cash Strike Jackpot King and Fishin’ Frenzy Jackpot King. In Canada, its Jackpot King games are branded as Jackpot Royale.

“Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement,” added Thomas O’Halleran, director of operations at Blueprint. “It will also leverage Blueprint’s Jackpot King portfolio and provide a personalised player utility to enhance the entertainment delivered by the gameplay.”

Blueprint says Jackpot offerings making a splash in Canada

Overall, Blueprint now has around 200 games certified and live in Canada with over 20 leading operators such as Ontario Lottery and Gaming and Loto-Quebec. As well as partnering with OLG, the supplier first went live in Ontario’s regulated market with more than 50 titles upon the market’s launch in April 2022.

Blueprint says its progressive jackpot system Jackpot Royale has been a hit with Canadian players. It has been modified to work with the specific requirements and liquidity of Canada’s various provinces.

“While we’re not omni-channel in Ontario, we still proved capable enough to perform very well indeed and it’s a challenge we’ve welcomed,” Blueprint’s Director of Marketing and Relationships Jo Purvis, told Canadian Gaming Business in March. “We’ve had great confidence in our library of legacy games which have been incredibly well supported by our recent roadmap of releases – King Kong Cash Even Bigger Bananas Jackpot Royale and Crabbin’ for Christmas Jackpot Royale both lent their considerable weight to our Canadian portfolio.”

Blueprint strives to offer games that players in Ontario are looking for and will hope that the implementation of Amplifier AI’s Audience Identifier in its Jackpot Royale portfolio serves it well.

The company’s portfolio of new and upcoming titles includes Gold Strike Jackpot Royale, released this spring.