Award-winning casino influencer and content creator Brian Christopher is set to appear on a Q&A keynote at the upcoming Canadian Gaming Summit.

The Making Waves: Marketing Innovation in an Online World keynote will feature as part of the Leaders conference track, taking place on Wednesday, June 19.

The keynote, led by Canadian Gaming Association (CGA) President Paul Burns will investigate the influence of new generations of slot enthusiasts on gaming behaviours. Moreover, it will examine how social communities contribute to the development of effective and innovative player marketing strategies within today’s interconnected landscape.

“I’m really excited to be back home and to be launching my branded slot machine in Ontario with SBC!” said Christopher. “It’s a big moment for me and super special.

“Some in the industry have been slow to see the potential of social digital platforms for marketing – like super slow! But I’ve been deep in it for over eight years now: casinos who were early adopters have reaped the benefits, and you can see how much social media and gaming have blown up since then. There’s still so much opportunity out there for marketers who are willing to dive in. I’m excited to share what I’ve learned, give some tips on using digital platforms, and help brands get a solid spot in the online world.”

A native of Burlington, Ontario, Christopher has had a varied yet illustrious career. After training at Humber College for theatre performance, much of Brian’s early career was dedicated to the film and television industry. During this time, Brian made several notable appearances in productions such as Hallmark’s The Christmas Parade, the BBC’s Copper, not to mention a spot in a classically Canadian Tim Hortons commercial.

In 2016, a year after moving to Los Angeles, Christopher found fame on YouTube with his slot machine gambling channel Brian Christopher Slots. The series followed Brian visiting land-based casinos throughout the U.S., chronicling his wins and losses on a host of slot machines. As of 2024, Christopher reaches eight million monthly viewers and has garnered over one billion video views across all platforms.

In July 2022, Brian debuted his very own slot machine, Brian Christopher’s Pop’N Pays More at the Plaza Hotel & Casino in Las Vegas. Designed in partnership with Gaming Arts, the game was praised for its mechanics, animations, and entertaining voiceovers from Brian himself. Due to its continued popularity, the game has been enjoyed in almost 100 casinos across 15 states, and at sea on Carnival Cruise Line. In 2023, to celebrate its first anniversary, Brian Christopher’s Pop’N Pays More was made available to play online via Chumba Casino.

In 2023, the Plaza Hotel & Casino, Las Vegas, announced the opening of the newly expanded Brian Christopher Slots at Plaza, an innovative experience for casino goers and fans alike. The unique space offers players the first smoke-free environment to play in Downtown Las Vegas, and encourages the use of phones and social media, two features traditionally discouraged on casino floors.

“In the past few years, social media influencers and casino streamers have totally shaken up the digital world,” added SBC CEO and Founder Rasmus Sojmark. “Brian Christopher’s been there from the start, leading the way, so his keynote is a chance for everyone to dig into a part of the industry that’s still kind of mysterious to a lot of people but has tons of promise. Brian’s no stranger to SBC either; he’s even bagged a couple of awards already.”

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Purchase your Early Bird ticket at the discounted price of CA$795 and gain access to all three days of the Canadian Gaming Summit, including the Player Protection Symposium, the exhibition, the conference, and exclusive networking parties.

Operators and affiliates can apply for a free pass to the event