One of the top online streamers is bring his brand and his loyal audience to BetMGM. The operator announced this week that it is partnering with Brian Christopher, who will now serve as a BetMGM brand ambassador.

“BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together,” said Christopher.

As part of the deal, Christopher will stream his play on BetMGM on his real-money online casino channel. He will also do in-person events at select BetMGM properties, promotions on social media and virtual play events.

While Christopher will appear at some BetMGM properties, the streamer is an ardent advocate for smoke-free casinos. Accordingly, he will only stream at MGM properties that are smoke-free or have only limited smoking areas.

“Brian Christopher Slots’ influence extends far beyond captivating videos,” said BetMGM Vice President of Gaming Product & Content Oliver Bartlett. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

Christopher’s audience is a substantial one. The Canadian has nearly 2 million subscribers to his streaming channels and his content on social media reaches nearly 8 million people each month. Speaking at the Canadian Gaming Summit about his partnership with Carnival Cruises, Christopher said he regularly brings 500-750 people on Carnival Cruises to play along with him in the ship’s casino.

Christopher’s empire extends beyond real money gambling and he also streams his play on sweepstakes casinos and social occasions. He also has a website, FlipTheSwitch.com, where he provides written content and a site where his community of fans can come together and interact.