Online casino game developer Wazdan has collaborated with sportsbook and slots provider Fitzdares in a partnership it says doubles its Canadian market share.

Wazdan’s leading titles including Mighty Wild: Panther Grand Gold Edition, Mighty Fish: Blue Marlin and 25 Coins will be available to Fitzdares players through Light and Wonder’s aggregation solution.

Fitzdares and its customers will also utilise Wazdan features such as the Hold the Jackpot, Chance Level and Stick to Infinity mechanics.

Wazdan said this latest expansion underscores its ambition to further expand its global presence, particularly in North America.

“With our eyes firmly on North American expansion, our partnership with Fitzdares is a significant occasion for Wazdan as we continue to bring innovative experiences to more players than ever before,” said Radka Bacheva, head of sales at Wazdan. “Wazdan and Fitzdares have shared a vision for delivering fresh content that puts users at heart, and we do not doubt that our games will be well received by slot enthusiasts.”

Wazdan already has numerous deals in the Ontario market. One of its earlier hook-ups was with online casino operator SkillOnNet in 2022, and in 2023 it added a major deal with Caesars.

The brand’s biggest move in the Canadian market since launching in Ontario came in March of this year, when it expanded into Québec via a deal with Loto-Québec.

Fitzdares looks to broaden Canadian horizons

Wazdan;’s new partner is also looking to depeen its footprint in Canada.

British sportsbook Fitzdares has been taking bets for more than 140 years and went live in Ontario in 2023 in what was its first step outside the UK market since it began operating in 1882. It is powered in part by B2B service provider FSB.

The operator styles itself as a premium betting experience and its CEO William Woodhams said around the time of its Ontario launch that he feels the brand’s focus on bespoke quality would fit in well in the province.

Last summer, Fitzdares joined forces with iGaming and betting specialist Affili8 to develop its digital strategy and SEO for operations in Canada as it focuses on enhancing its operations in the province.