Ontario Lottery and Gaming Corporation (OLG) has partnered up with the Canadian Olympic Committee and Canadian Paralympic Committee for the first time, becoming the official Ontario lottery partner of Team Canada for the upcoming Paris 2024 Olympic and Paralympic Games.

“We are thrilled to welcome OLG to Team Canada,” said Jacqueline Ryan, chief brand and commercial officer of the Canadian Olympic Committee and CEO of the Canadian Olympic Foundation. “Ontario has such a rich sporting history and OLG has long been a supporter of sport and amateur athletes. We know this support has made a profound impact on athletes across the province, whether they’re engaged in sport at the grassroots level or pursuing their Olympic dreams.”

“We are so pleased to be entering a new partnership with OLG and welcoming them into the Canadian Paralympic community,” said Karen O’Neill, CEO, Canadian Paralympic Committee. “We know support for sport and athletes has been important to OLG for many years, and we are excited to work with them to continue to champion Ontario’s Para athletes and inclusive sport across Ontario.”

OLG has also launched a new “Sponsored by You” campaign to draw attention to the fact that its Quest For Gold program has supported amateur athletes since 2006. The program has provided direct financial support to thousands of amateur athletes, enhancing their ability to train by offsetting the costs of training and living expenses. In the last four Olympic cycles, over 90% of Ontario medal-winners had received Quest for Gold funding during their career.

The campaign features Team Canada athletes Andre De Grasse, Penny Oleksiak, Maggie Mac Neil, Jillian Weir and other Ontario athletes and Para athletes who have received funding from Ontario’s Quest for Gold program.

“Many people don’t realize 100 per cent of OLG’s profits are reinvested into Ontario, and that we have a longstanding history of supporting amateur athletes,” said Maxine Chapman, VP Brand & Marketing Officer at OLG. “OLG’s ability to give back to communities is only possible thanks to our players, so we wanted to use this opportunity to recognize and celebrate them.”

“The Quest for Gold program showcases our government’s continued efforts to enable Ontario athletes to achieve their full potential at the highest levels of competition,” added Neil Lumsden, Minister of Sport. “We are proud to join with the OLG, our partners across the sport sector and all Ontarians in wishing our Olympic and Paralympic athletes the best of luck in Paris!”