Alberta is emerging as a new market for Aristocrat Interactive.

PlayAlberta, the province’s exclusive online gambling provider, announced on Monday a partnership with Aristocrat Interactive to offer titles from the gaming giant’s Real Money Gaming and Gaming Systems divisions. Aristocrat will be providing online players across Alberta with a familiar gaming experience as the company is the province’s top retail slot terminal supplier.

Alberta Gaming, Liquor, and Cannabis (AGLC) VP of Gaming Dan Keene had revealed the imminent collaboration in an interview with Canadian Gaming Business in June.

“Expanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region,” said Aristocrat Interactive VP of North America Shivan Patel. “PlayAlberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship.”

Aristocrat Interactive is offering a selection of its most popular titles, including Wicked Winnings II and Gold Stacks 88 Lunar Festival with plans to release more titles in the coming weeks.

Alberta presents Aristocrat Interactive with a new opportunity to drive profits. In 2023, PlayAlberta reported $235 million in net sales, up more than $42 million compared to the year prior.

Alberta is allocating $1.5 billion in total gaming revenue to its General Revenue Fund.

Changes in Alberta

PlayAlberta is taking steps to diversify its offerings with new technology and markets.

Last month, AGLC announced an overhaul of PlayAlberta to facilitate the launch of an app that will offer sports betting for the first time.

Bettors in Alberta will also have access to new and unique betting markets thanks to an exclusive multiyear partnership between the Calgary Stampede and PlayAlberta.

The deal makes PlayAlberta the exclusive sports betting and iGaming partner of the Stampede. PlayAlberta will also have a marketing presence at Stampede events.