Segev LLP is making an effort to further solidify its presence throughout Canada.

The law firm, which represents some of the most popular brands in the gaming industry, has announced the opening of a new office in Alberta. Segev has established a physical presence in Alberta in anticipation of the province establishing an open gaming market.

The opening of Alberta’s gaming market is poised to garner increased business for Segev as investor interest in Canadian gambling brands grows due to new opportunities. Segev expects the investor interest to continue throughout 2024 and into next year.

“We try to anticipate the needs of current and future clients and being able to service those needs in Alberta will become a greater priority for many of them,” said Founding Partner Ron Segev.

Segev’s operations in Alberta will be supported by a team of lawyers. The Vancouver-based firm has 23 lawyers who also provide services in Toronto, India, and the U.S.

In addition to gaming, Segev provides services for businesses tackling mergers and acquisitions. It also has expertise in intellectual property, crypto, blockchain, and artificial intelligence. Segev believes AI can have a positive impact on the gaming industry.

“Leveraging big data and machine learning algorithms, there’s an opportunity for betting and gaming companies to deliver highly personalised experiences to their users,” Segev told Canadian Gaming Business in June ahead of the Canadian Gaming Summit. “By analysing user behavior and preferences, operators can tailor game recommendations, promotions, and rewards, ultimately enhancing player satisfaction and lifetime value.”