DraftKings, EveryMatrix to bring online casino content to Ontario
It marks the second collaboration between DraftKings and EveryMatrix in North America.
EveryMatrix is bringing its partnership with DraftKings to Canada’s most populous province.
The online casino technology provider announced on Wednesday an expanded partnership with DraftKings to provide its content and services to players in Ontario. As part of the deal, EveryMatrix will provide DraftKings with games from its in-house studios, including Armadillo Studios. EveryMatrix will integrate the games into DraftKings’ website and app through SlotMatrix, its proprietary B2B aggregation and content provision offering.
“EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario,” said EveryMatrix Americas President Erik Nyman. “This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”
The new launch of operations in Ontario marks the second collaboration between DraftKings and EveryMatrix in North America. Last June, EveryMatrix secured a deal with the Boston-based gaming and DFS giant to bring its iGaming content to New Jersey.
EveryMatrix expanded its footprint in New Jersey with DraftKings by landing a pact in May with Supremeland Gaming, marking its first exclusive content aggregation deal in the U.S.
EveryMatrix has also worked with other operators, including BetMGM, Caesars Digital, Golden Nugget Online Gaming, and Rush Street Interactive. The Malta-based company had also partnered with WynnBet before it shuttered online operations earlier this year.
EveryMatrix has a presence in markets throughout the world with more than 300 clients. It has a workforce of 1,000 employees from 13 countries. It first gained access to Ontario in 2022 by securing a license from the province’s Alcohol and Gaming Commission.