International Game Technology (IGT) has launched a brand-new omnichannel game in British Columbia, Money Mania slots.

The cross-channel game is currently available on British Columbia Lottery Corporation’s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout the province.

IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games. BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots, which remains one of the top-performing games in Canada.

“We know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGT’s Money Mania — another title that draws upon the same opportunity for cross-channel jackpots,” said BCLC Chief Operating Officer Dan Beebe.

“Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, we’re confident this is another game they’ll love.”

IGT’s Money Mania is a multi-level progressive game that features multiple base-game themes and includes a $100,000 top-level jackpot as well as a fast-growing, fast-hitting second-level WAP jackpot. With a jackpot-reset value of $4,000, the latter Mania Jackpot is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.

“IGT’s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos,” said David Flinn, IGT SVP of sales for Canada, South and Central America. “Like Powerbucks, IGT’s Money Mania is at the forefront of jackpot innovation and supports IGT’s commitment to and leadership in omnichannel content and innovation.”

New game latest step in IGT’s Canadian strategy

The latest offering is the next step for IGT, which Eilers-Fantini rates as the top gaming supplier in Canada. The company has an extensive retail and digital presence from coast to coast.

As well as working with BCLC, IGT has strong ties to several other Canadian lottery corporations including the likes of Loto-Québec and the Atlantic Lottery Corporation (ALC).

In May, IGT extended its deal with the ALC to launch new cloud-based games and features. IGT now deploys its advanced cloud-based remote game server (RGS) in the Atlantics and will introduce at least 16 digital instant games each year over a five-year term.

The gaming supplier, under new IGT Gaming Global President Nick Khin, offers a range of omnichannel games and solutions in various provinces.

BCLC launches new PROLINE sportsbook

Meanwhile, more change is afoot at BCLC.

This week, the lottery corporation officially unveiled its new digital-first sports betting platform PROLINE after its previous sportsbook, Sports Action, shuttered operations in May after 33 years.

PROLINE provides bettors that use lottery terminals across B.C. with a first-of-its-kind digital retail sports betting experience. Players can create digital bet slips on their phones and then receive an app-generated QR code that can be redeemed for a printed ticket at any B.C. lottery retail location. In addition to phones, players can create bet slips on tablets and computers.