Sports Information Services (SIS) Group has launched its H2H Global Gaming League (H2HGGL) eBasketball & eSoccer games in multiple international markets through a partnership with Rivalry.

Toronto-based Rivalry, a sportsbook, iGaming and esports operator targeted towards Gen Z and Millennials, will offer its customers over 150,000 H2HGGL short-form games each year, presented with low-latency video, game stats, player form and more than 50 pre-game and in-play markets.

Built specifically for sportsbooks, H2H Global Gaming League is currently adding as much as 10% in value to operators, according to SIS. Professional gamers take part in all eBasketball and eSoccer games which are produced entirely in-house from SIS’s U.K.-based studios.

H2HGGL is the only product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation created to set unmatched levels of integrity and safety in the industry.

“We are thrilled to launch our complete esports portfolio with Rivalry and expand the reach of our sport sims solution,” said Jake Nowry, sales and business development manager at SIS Content Services. “Partnering with a leading industry brand is another landmark deal for SIS as we showcase the versatility of our esports offering internationally.”

“We are pleased to partner with Rivalry, whose platform appeals to a global, digitally native audience,” added SIS Content Services VP Michele Fischer. “Our short-form esports content, which has already proven to bridge the gap between live sports and its counterpart esports game, should enhance Rivalry’s current offering.”

“Our partnership with SIS expands Rivalry’s product offering with new, around-the-clock betting content for our customers,” said Rivalry’s Director of Sportsbook Operations Evan Van Luven. “These products are a great bridge and cross-selling point between our audience of sports and esports bettors looking for more interactive content.”