Roulette remains one of the most popular table games in online casinos, attracting a dedicated player base from casual players to high rollers. However, do Canadian casinos struggle to fully cater to this audience, especially when it comes to meeting their unique preferences and expectations? 

To discuss how Canadian casinos can attract and retain roulette players, we spoke with Ville Saari, a casino expert at affiliate site Bojoko.ca, where he serves as the Lead Content Manager. Saari shares insights into how his team ranks the top online roulette casinos in Canada, what operators can stand out in this market, and why catering to different player segments can boost engagement.

CGB: How does Bojoko rank Canadian roulette casinos, and what factors do you consider to ensure players find the best options?

At Bojoko, we have a comprehensive evaluation process to ensure players find the best roulette experiences available in Canada. When ranking roulette casinos, we look beyond just the number of games; we consider quality, variety, and the overall experience the casino provides for roulette players.

Our ranking process starts by assessing the variety of roulette games offered. We prioritize casinos that offer the basics, like European, French, and American roulette, as well as unique variants like Lightning Roulette or Double Ball Roulette, which keep the experience fresh and engaging for players. We also note the different styles and visuals from various game providers, as these add personality and appeal to each game.

Live dealer options also play a big role in our rankings. Many players seek a more immersive experience, so we give higher scores to casinos that offer multiple live roulette tables, including tables from reputable providers like Evolution or Pragmatic Play. 

Of course, there is also the question of their bonuses and to what extent they can be used in roulette games. Casinos with specific roulette bonuses or other roulette initiatives will get a boost.

Finally, we consider the casinos more generally, from bonuses to trustworthiness, customer support, payment methods, etc. We test the casinos meticulously and consider the user experience, including the design and interface, to ensure our readers have an as well-rounded overview as possible.

CGB: How should Canadian casinos create a strong roulette offering to capture more players?

Variety and accessibility are a decent start. Passionate roulette players are often looking for more than the basics. Sure, many will stay with the same live dealers or a specific version of European or American roulette, but others will at least want to change up the graphics and faces. 

Casinos that partner with multiple providers and offer a variety of roulette types are far more appealing to players because they create a richer experience. High-quality live dealer roulette is also crucial, and make sure there are a number of individual croupiers to bounce between. 

Casinos that offer a wider selection of roulette games, such as Lightning Roulette or Double Ball Roulette, provide a different experience that can make a player choose one casino over another. These variations aren’t just about gameplay—they also offer a fresh visual and immersive appeal that can capture players’ attention.

CGB: What should Canadian casinos keep in mind to cater to high-stakes roulette players?

High rollers are a specific audience within the roulette market and have different needs than casual players. For these players, the availability of exclusive high-stakes tables is essential. They won’t settle for low betting limits, so it’s important for casinos to offer tables that cater to this segment.

High-stakes options are often best provided within live dealer settings. Casinos should consider adding dedicated high-stakes live roulette tables, where the limits are set significantly higher, and the atmosphere is tailored to serious players. This is not a difficult step, as the big live dealer providers, like Evolution, already have this premium experience readily available. 

CGB: Bonuses often don’t cover roulette. How can casinos still attract roulette-focused players?

It’s true that bonuses present a challenge for attracting roulette players. Most casino bonuses focus on slots and don’t contribute to wagering requirements for table games, which can deter players who prefer roulette. 

If you do not, under any circumstances, want to offer roulette bonuses, you can look at starting roulette tournaments with winning pools. This is a great way to boost attention. There’s also the workaround of cashback offers.

However, I would recommend that casinos look into offering specific roulette and table bonus offers. These bonuses do not need to come with your usual terms and conditions; you can tweak them to become more sustainable. Offering roulette bonuses means that you show that you actually see, respect and want roulette players, which goes a long way.

CGB: What final recommendations would you give Canadian casinos wanting to enhance their roulette offering?

If you want to attract and retain roulette players, you need to show that this is a casino they can consider their home. To do this, you need to put a little more time and effort into how your roulette offering is and how you communicate with your roulette players than your competitors. 

There are no big secrets here, and I have already covered the core tips already. 

First, focus on variety. A strong roulette selection that includes multiple versions, from the old-school staples to newer, flashier variations, will appeal to a wide range of players. Partnering with different providers is a great way to achieve this.

Second, don’t overlook high rollers. High-stakes roulette players are out there, and by offering exclusive high-limit tables—especially in the live dealer section—casinos can cater to this valuable segment. High-stakes tables not only attract these players but create an environment that feels tailored to their needs.

Lastly, casinos should consider incorporating some form of roulette-specific promotion or focus, even if it’s not a traditional bonus. Tournaments and other competitions can be a great pull in and of itself, though actual roulette bonuses are such an easy way to grab players.

By combining these strategies, Canadian casinos can create a well-rounded roulette offering that will appeal to players who love the game, and as mentioned, there are quite a few of them. There are many things you can do to increase FTDs overall, many of which will probably also bring in roulette players, but focusing specifically on them works. 

Do not underestimate the number of Canadians actively looking for great roulette casinos. We see tens of thousands of people across Canada looking for places where they can play online roulette every month. These are players you want to reach.