Gaming industry technology provider mkodo and AI and data science firm Future Anthem have struck a partnership through which they will develop AI-driven real-time personalization solutions.

This partnership will focus on the regulated Canadian market and the global World Lottery Association landscape. Future Anthem’s all-in-one personalization product, Amplifier AI, will be paired with mkodo’s product suite as the companies aim to elevate player experiences.

The companies hope to ultimately help their operators partners “win the race to real-time personalization.”

“This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalization for the gaming industry,” said Future Anthem CEO Leigh Nissim. “Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”

“This collaboration reflects mkodo’s commitment to staying at the forefront of innovation,” added mkodo’s Commercial Director Will Whitehead. “Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalized experiences.”

Future Anthem, mkodo both laying down Canadian roots

Both Future Anthem and mkodo have increased their Canadian footprint in 2024 through new partnerships and initiatives.

Future Anthem works with gambling operators and studios in numerous jurisdictions including Betsson, Big Time Gaming and Blueprint Gaming. It also works closely with the British Columbia Lottery Corporation (BCLC) and the two businesses are jointly launching an AI and Data Innovation Hub in Vancouver with a view to collaborating on improving BCLC’s player experience through tech and data capabilities.

Meanwhile, B2B gaming technology supplier mkodo’s clients include the majority of the Canadian lottery corporations, including Alberta Gaming, Liquor and Cannabis (AGLC), the Atlantic Lottery Corporation (ALC), BCLC, Ontario Lottery and Gaming Corporation (OLG) and the Western Canada Lottery Corporation (WCLC), as well as numerous commercial gaming operators.

It is licensed by the Alcohol and Gaming Commission of Ontario (AGCO) and Gaming Policy and Enforcement Branch (GPEB) in British Columbia. In June, it joined the Canadian Gaming Association (CGA). Paul Burns, President and CEO of the CGA, said at the time that mkodo’s “expertise as the leading mobile apps and geolocation supplier to Crown Corporations Lotteries will be a valuable addition to our community.”