ALT Sports Data is now the exclusive global sports betting data provider of The Curling Group, the owner of the Grand Slam of Curling (GSOC).

The San Diego, Calif.-based company will lead the development of The Curling Group’s data infrastructure. ALT Sport Data said the collaboration will redefine the fan and bettor experience in curling by offering real-time insights, advanced analytics and unprecedented engagement opportunities.

The Curling Group’s CEO Nic Sulsky, the former PointsBet Canada chief commercial officer who left the operator to co-found the company, said the partnership will open up “a new world of engagement” for curling fans.

“Our partnership with ALT Sports Data will open up a new world of engagement for curling fans; where real-time insights, advanced analytics, and seamless betting experiences come together to help elevate the sport,” said Sulsky. “As the popularity of curling continues to rise internationally, our collaboration with ALT Sports Data will allow us to enhance the fan experience while unlocking new growth opportunities within untapped markets.”

“This partnership exemplifies the transformative power of data in driving growth and deeper connections in emerging sports markets,” added Joe Dunnigan, founder and CEO of ALT Sports Data. “By combining our expertise in real-time data capture and distribution with The Curling Group’s vision for enhancing fan engagement, we are not only elevating the sport of curling but also creating a new paradigm for how fans, broadcasters, and bettors interact with it globally.”

The Curling Group continues to build in first year

Launched in April 2024, The Curling Group owns and operates the GSOC, an elite series of men’s and women’s curling events featuring the best teams from around the world, after purchasing the event from Sportsnet, which is the series’ exclusive broadcaster in Canada.

As well Sulsky, the company’s leadership team includes Rumble Gaming founder Mike Cotton, five-time NFL Pro Bowl defensive end Jared Allen and two-time Olympic gold medalist John Morris. The Curling Group also has a portfolio of strategic advisors, which include former NFL quarterback Marc Bulger and curling legend Jennifer Jones.

Currently ongoing, the GSOC continues next week in St. John’s, Newfoundland.

The Curling Group and ALT Sports Data will work together over the coming months to roll out enhancements to The Curling Group’s statistics platforms and generate new monetization opportunities on its digital platforms. Those will integrations for media partners, advanced analytics for teams and individuals, the potential for new revenue streams and real-time insights on the GSOC website and mobile app.