Nuvei to power payments for Delaware North’s Betly in US

Delaware North operates Betly in West Virginia, Arkansas, Tennessee and Ohio

Canadian fintech company Nuvei has been selected by Delaware North’s interactive gaming division to power deposits and payouts for Betly, its online real-money casino and sports betting brand.

Delaware North operates Betly in West Virginia, Arkansas, Tennessee and Ohio in the U.S.

Nuvei will now provide its payment and technology solutions to streamline both the deposit and payout processes for Betly customers across both online casino and sportsbook. Nuvei’s local acquiring capabilities in the U.S. will allow operator to accept card payment deposits and enable a variety of payout methods in line with player demand, including real-time account-to-account transactions via Nuvei’s Instant Bank Transfer product.

“We’re thrilled to partner with Delaware North, one of the premier brands in the hospitality and gaming industry in the U.S.,” said Nuvei Chair and CEO Philip Fayer. “This collaboration showcases our commitment to providing the most relevant and modern payment solutions that drive growth for our customers by enhancing the end user experience in the rapidly evolving iGaming market, further solidifying our position as a global leader in this arena.”

“Providing a seamless and secure iGaming cashier experience is crucial for our customers’ satisfaction and our business growth,” added Delaware North’s interactive gaming division and Betly General Manager Todd San Jule. “By partnering with Nuvei, we’re able to offer our players a wide range of deposit options and swift payouts across all our online casino and sports betting brands. This collaboration aligns with our commitment to delivering top-tier gaming experiences and positions us to better serve our customers in the competitive U.S. iGaming market.”

Nuvei works with businesses in more than 200 markets, offering local acquiring in 50 markets, 150 currencies and 720 alternative payment methods.

Deal comes after Nuvei goes private

The Betly deal comes less than two weeks after Nuvei confirmed it had obtained all necessary regulatory approvals to complete its acquisition by private equity firm Advent International.

First announced in April, the all-cash transaction gave Nuvei an enterprise value of around $8.5 billion CAD. The company is now a wholly-owned subsidiary of Neon Maple Purchaser Inc., an entity formed by Advent International. Fayer holds or exercises control or direction over approximately 24% of that subsidiary, with Advent holding 46%.

Fayer rolled approximately 95% of his shares in Nuvei, whose investors include Canadian actor Ryan Reynolds, and continues as one of the largest shareholders in the company. Fayer also retains his positions as chair and CEO and continues to lead the business in all aspects of its operations, supported by Nuvei’s leadership team who have also continued in their roles.

Already prominent in the Canadian industry, the Betly deal gives it a deeper footprint in the U.S. The Montreal-based firm also has eyes on expansion in Latin America and in August announced it had agreed to buy licensed Brazilian payments provider Pay2All.

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