Canada’s Interprovincial Lottery Corporation (ILC) member organizations recently launched the inaugural LOTTO MAX Dream Big Event, featuring the largest grand prize and total prize pool for a second chance contest in the history of lottery in Canada.

Assisted by Splashdot, a leading provider of digital contests, customer engagement and loyalty environments for the lottery and gaming industry in North America, the cross-Canada LOTTO MAX Dream Big Event involved participation from every regional lottery organization: British Columbia Lottery Corporation (BCLC), Western Canada Lottery Corporation (WCLC), Ontario Lottery and Gaming Corporation (OLG), Loto-Québec and the Atlantic Lottery Corporation (ALC).

WCLC works in conjunction with the Alberta Gaming, Liquor and Cannabis Commission (AGLC), the Saskatchewan Liquor and Gaming Authority, the Manitoba Liquor & Lotteries Corporation, as well as Lotteries Yukon and Sport North Lottery Authority.

The national six-week promotion invited the provincial lottery corporations’ customers to enter their tickets into the event for a chance to win a $1 million grand prize, plus 30 weekly prizes of $10,000 for the week the ticket is entered. The program ran from Sept. 5 to Oct. 21, 2024.

Splashdot was required to configure five separate LOTTO MAX Dream Big Event website platforms, one for each lottery organization, individually customized to accommodate regional sign-up mechanics, user-flow insights, brand standards and database management protocols.

All five event portals were developed on Splashdot’s proprietary nCentive software platform, which offers online security and analytics for online contests, second-chance programs, automated email campaigns and more. nCentive is used “almost unilaterally” in Canada to host digital engagement solutions for every Canadian lottery, said the company.

“I would like to congratulate British Columbia Lottery Corporation, Western Canada Lottery Corporation, Ontario Lottery and Gaming Corporation, Loto-Québec and Atlantic Lottery on this first-of-its-kind contest,” said Splashdot President and CEO Patrick Watson. “It was an amazing job by all involved.”

“We are very happy with the results of the LOTTO MAX Dream Big Event,” said ALC’s Manager, Lottery, Sandy DeWolfe, who also leads the ILC Dream Big Working Group. “We offered players a variety of ways to engage with LOTTO MAX and created many winning moments across Canada.”