BetMGM has hired experienced marketing leader and former RocketMortgage executive Casey Hurbis as its new chief marketing officer.

At the U.S.’s larges retail mortgage lender, Hurbis led marketing strategies including collaborating with BetMGM’s creative agency of record, Highdive, on three top-ranked Super Bowl campaigns. Hurbis also oversaw the launch of the Rocket Mortgage Classic, now the most-awarded event on the PGA Tour.

He also previously spent a quarter of a century in automotive marketing, including leading roles for FIAT and Alfa Romeo.

At BetMGM, he will report directly to chief revenue officer Matt Prevost. He will be responsible for overarching leadership of BetMGM’s existing marketing campaigns, including existing high-profile collaborations with the likes of Connor McDavid, Chris Rock and Jamie Foxx, as well as strategizing future collaborations.

“Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth,” said Hurbis. “BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.”

“Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team,” added Prevost. “Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.”