Aristocrat Interactive now has two white-labeled online casino brands live in the Ontario market after extending its partnership with Malta-based Betiton into the province.

The Alcohol and Gaming Commission of Ontario (AGCO) lists Betiton as a licensed iGaming operator as of Dec. 13, 2024.

Betiton is the second online casino brand to be launched in Ontario by the Aristocrat Interactive iGaming White-Label division, after MagicRed Casino, which was licensed by the AGCO in late November. Aristocrat already white-labels Betiton in three other markets.

“Betiton’s launch in Ontario reflects our commitment to supporting clients with the technology and services they need to successfully enter and grow in regulated markets,” said Jonathan Chilton, managing director of Aristocrat Interactive iGaming White-Label. “We are excited to help bring Betiton online in Ontario and look forward to seeing them deliver an exceptional gaming experience to players in the region.”

The licenses for both brands were issued to AG Communications Ltd., which does business as Aspire Global. AG Communications was acquired by NeoGames in 2022, before NeoGames was in turn bought by Aristocrat.

Aristocrat Interactive looking towards Canadian expansion

Aristocrat Interactive is a new official business segment that combines its Anaxi, NeoGames, Aspire Global, BtoBet and Pariplay brands under one roof. It is comprised of five businesses, one of which is its iGaming White-Label arm, which delivers solutions for independent casino and sportsbook operators.

The White-Label casino platform features exclusive content from Roxor Gaming, one of Aristocrat Interactive’s three in-house gaming studios. Aristocrat says it plans to add content from Wizard Games and its own Aristocrat Interactive studio in the future.

Through its ownership of the Pariplay and NeoGames brands, in particular, Aristocrat Interactive already has an extensive reach in the Canadian online casino market. Last year, NeoGames struck its first digital content partnership in Canada with Atlantic Lottery Corporation, giving it access to numerous east-coast provinces.

NeoPollard Interactive, a company jointly owned by Pollard Banknote and NeoGames, has long powered lottery corporations’ gaming offerings across Canada.

Last summer, Aristocrat Interactive also struck a deal to offer a range of its gaming titles on Play Alberta’s website and the new app launched by Alberta Gaming, Liquor and Cannabis (AGLC) in recent months.

Aristocrat Interactive’s Content & Aggregation VP of Sales & Business Development Andrew Maclean spoke to SBC in October about the size of the opportunity in Canada and wider North America. The Ontario launch of Betiton is the latest step on the road.