Toronto-based sports betting and media company Rivalry is providing its loyal players with an opportunity to win exclusive rewards.

The licensed online sportsbook and casino, which specializes in crypto wagering, has launched a VIP program allowing players to earn points as they wager. Rivalry’s VIP program utilizes a level progression structure to allow its players to earn a variety of rewards.

The rewards include cashback of up to 11% distributed through free spins or bets. Rivalry is also providing VIP players with the opportunity to receive a deposit match of up to $50.

Daily bonuses and access to a VIP manager are also up for grabs to program members.

Rivalry has debuted its new VIP program ahead of the release of its crypto token, NUTZ. The token is expected to hit the market later this year and comes as Rivalry updates its payment systems allowing users to access crypto wallets and currencies from various exchanges. The update is available in licensed Rivalry markets outside of Canada.

Rivalry revamps business operations

The company, which reported a $79.9 million betting handle in Q3 2024, is diversifying its offerings as part of an overhaul that includes product enhancements and a rebrand.

Rivalry is planning to target crypto gamblers and digital-first players as part of its rebrand. The company’s executive team has also reduced their salaries to reach profitability.

“It’s important that the leadership team share in the sacrifices we’ve asked of our team and shareholders in the near term as we complete this top-to-bottom realignment and strategy shift which we can now build off of,” said CEO Steven Salz in the company’s Q3 report.