Aristocrat Interactive now has the exclusive rights to supply Yggdrasil games in Ontario via a deal that also encompasses all U.S. regulated markets.

Through a new partnership, Aristocrat Interactive’s Content & Aggregation division will distribute the developer’s gaming selection through Ignite, Aristocrat Interactive’s studio accelerator and remote game server platform.

Yggdrasil, named after the Nordic tree of life, first entered the North American market in 2021 through a distribution deal with IGT. The Swedish-founded, Maltese-based company said the Aristocrat link-up is the latest step in its bid to deepen its footprint this side of the Atlantic.

Yggdrasil Chief Commercial Officer Jose Simon said in a release that names in online gaming industry “don’t come much bigger or renowned than Aristocrat Interactive.”

“Aristocrat Interactive’s platform offers us everything we need to succeed in the region, and we have the utmost confidence that our profile will enhance considerably in this key market in the coming years,” he added.

Aristocrat has an extensive reach in the Canadian online casino market. Already a partner of numerous operators in the regulated Ontario market and several lottery corporations, it struck a deal last summer to supply games to Alberta Gaming, Liquor and Cannabis’ Play Alberta, currently the only regulated iGaming platform in that province.

“We are thrilled to welcome Yggdrasil to Ignite and integrate its engaging and dynamic content into our portfolio, enhancing the variety and quality of content we offer our operators,” said Ashley Bloor, director of partnerships at Aristocrat Interactive Content & Aggregation. “This relationship underscores our commitment to delivering the most robust and desirable gaming experiences across North America.”

Yggdrasil is not the only new Aristocrat Interactive partner in Canada. The latter company announced a few weeks ago that it now has two white-labeled online casino brands live in the Ontario market after it extended its partnership with Malta-based Betiton into the province. Aristocrat also white-labels MagicRed in Ontario.

The licenses for both brands were issued to Aspire Global, which was acquired by NeoGames in 2022 before NeoGames was in turn bought by Aristocrat.