Chelsea FC may not be the force it once was on the pitch in the English Premier League, but it is still a huge brand name in the world of soccer.

The five-time EPL winner and two-time UEFA Champions League winner announced last week that it has welcomed Roobet as its Official Regional Betting Partner for Canada and Latin America.

The club said the multi-year partnership will help the crypto casino expand its brand visibility and reach and enhance its users’ experience with promotional content and exclusive campaigns. From Chelsea’s perspective, it will leverage the team’s strong fanbase in the Americas to build “a wide array of digital, social and logistical assets” and provide a valuable opportunity to engage new audiences in its key markets.

“There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users,” said Chelsea’s Chief Revenue Officer Casper Stylsvig.

That’s the marketing speak. But what exactly the deal entails in Canada is not clear.

Chelsea says yes to Canada, but no to Ontario

Roobet.com is a brand name of Raw Entertainment B.V., a business registered out of Curaçao. Like multiple other online casino brands whose parent companies reside in the Caribbean, it is not licensed to operate in Ontario.

Trying to access the brand’s website from the province results in this:

Even outside of Ontario, many of the game suppliers that work with Roobet are georestricted throughout Canada.

A spokesperson at Chelsea FC confirmed the partnership does not extend to Ontario, and the Roobet web site “clearly reflects Ontario is a blocked region.”

CGB sent a request for more information on the deal to Roobet but it went unanswered.