Major League Baseball (MLB) has acquired an equity stake in Sportradar as part of an expansion of the two parties’ long-term partnership.

Sportradar has been an official partner of MLB since 2019. Under the new enhanced terms, it will exclusively distribute MLB’s ultra-low latency official data, media content including MLB Statcast Data and AV content across its global client network, which spans 800 sportsbook clients and 900 media companies.

Sportradar will also continue to provide integrity services including its Universal Fraud Detection System to monitor global MLB betting activity and the partners will collaborate on AI-driven products powered by player tracking data to create “immersive, hyper-personalized fan experiences.”

“We are thrilled to continue our long-standing partnership with MLB, and this agreement represents a new, exciting chapter in our journey together,” said Sportradar CEO Carsten Koerl. “Our collaboration is not only about leveraging cutting edge technology and content but also working together to create innovative products that enhance fan engagement and bring fans closer to the game.

“Sportradar has been a great partner to MLB, particularly helping us navigate the legalization and continued evolution of the global sports betting landscape,” added MLB EVP of Media & Business Development, Kenny Gersh. “Over the course of our partnership, Sportradar has consistently developed great products utilizing MLB’s best-in-class data. MLB is delighted to continue innovating with Sportradar to create engaging products and services for MLB fans globally.”

“By combining our strengths, we can unlock new opportunities and reach more sports fans around the globe to shape the future of sports entertainment. This deal, which is immediately accretive to our business, will drive value for our shareholders as we continue to expand margins and generate strong cash flow.”

MLB’s sports betting partners in Canada include Ontario Lottery and Gaming Corporation and FanDuel.

Canada’s only Major League Baseball team, the Toronto Blue Jays, has had an exclusive sportsbook partnership since 2022 with made-in-Ontario brand theScore Bet, owned by PENN Entertainment.