Paris-based North Star Network has acquired Maltese iGaming affiliate Bojoko.

Bojoko provides casino and sports betting insights to gamblers in Canada via bojoko.ca and the UK via bojoko.com.

North Star Network was founded in 2017 and mostly houses sports betting affiliate brands across Europe, Latin America and other jurisdictions. Its sports media network purportedly attracts 30 million visitors and includes the likes of SportsMole, DailyMercato and WeSport.com.

Bringing Bojoko on board gives it a footing in the casino affiliate space.

North Star said in a release that the acquisition will allow both platforms to expand their reach, enhance their services and provide more value to users in those key markets, as well as opening up room for further market expansion.

“We are thrilled to welcome Bojoko into the North Star Network,” said North Star Network CEO and co-founder Julien Josset. “Bojoko has built an excellent reputation in the industry for its user-driven approach, commitment to true quality, and innovative platform.

“This acquisition aligns perfectly with our vision to expand our influence in the iGaming industry, giving us an instant footing in the casino vertical.

“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future. Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike.”

Bojoko co-founder and CEO Joonas Karhu will continue to lead the brand. He called the acquisition “a monumental step forward” for the company.

“Since day one, our goal has been to empower players with expert insights and easy tools that allow them to make informed choices,” he added. “With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide.

“This partnership opens the door for unprecedented growth and innovation.”