Bragg Gaming Group is expanding into a second Canadian province.

The Toronto-based gaming supplier has been operational in Ontario’s regulated market since that province opened its doors in April 2022.

On Thursday, it announced that it has struck an online casino content agreement with Loto-Québec, giving it access to the province via Québec’s only recognized regulated online casino site. The lottery’s CEO Jean-Francois Bergeron estimates that it currently holds 60% of the province’s total iGaming and online sports betting market, although H2 Gambling Capital data suggests its share is more like 44%.

Through the Bragg deal, Loto-Québec will benefit from access to exclusive titles from Bragg’s in-house content studios such as Atomic Slot Lab,Wild Streak Gaming and Indigo Magic. Players will also be able to access titles from multiple content partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies and Sega Sammy Creation.

“Loto-Québec is a strategic partner, and we are excited to see our proprietary games as well as exclusive content from our partners live and available to Loto-Québec players,” said Bragg Gaming SVP of Commercial for the U.S. and Canada, Garrick Morris. “We look forward to developing our relationship as a key supplier to Loto-Québec as we continue the roll-out with regular new game releases planned.”

“We’ve enjoyed strong growth in North America over the past 12 months and I am pleased to further support this momentum with this successful launch in Québec. I would like to thank the Loto-Québec and Bragg teams for making this happen.”

“At Loto-Québec, we are always looking for new and exciting ways to entertain our players,” added Loto-Québec Senior Director of Product and Innovation, François Hardy. “Bragg perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.”

Bragg continues to take strides in Americas

Bragg said the deal with Loto-Québec supports its strategic goals by adding another market for its exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

The company is licensed, certified or otherwise approved and operational as a supplier in over 30 regulated online casino markets around the world.

In Ontario, Bragg Gaming can boast of major operator partners including Caesars Digital’s various digital casino brands and bet365, and it also works with the likes of BetMGM, FanDuel and Golden Nugget Online Gaming in multiple U.S. markets. It entered Delaware with that state’s sole iGaming provider BetRivers in November and will add West Virginia to its U.S. reach this year.

It also holds an international distribution deal with Light & Wonder that it signed last spring.

Bragg has also established a firm footprint in Brazil’s new regulated online gaming market. As of mid-January, it was providing its services to roughly one-third of the licensed iGaming operators in the country and the company said it expects that Latin American market to make up approximately 10% of its total revenue in 2025.

In an update in December, CEO Matevž Mazij said the company expects double-digit revenue growth in 2025 and remains committed to exploring strategic M&A moves to fuel its progress.