Greentube has established a strong foothold in the Canadian online gaming market, and Chief Financial Officer and Chief Games Officer Michael Bauer shed some light on the company’s approach across the country.

Speaking with SBC Media at ICE in Barcelona in January, Bauer noted how the Canadian market differs from the U.S., where Greentube is live with a range of operator partners in key iGaming states such as Michigan, New Jersey and Pennsylvania.

In Ontario’s regulated market, Greentube content is live with numerous major commercial online casinos such as Entain brands BetMGM and Party Casino as well as Caesars Digital and Betway.

“Ontario is  a very interesting market for us, and because it’s kind of a mixture of Europe and U.S. we see a mix of games working there that are Europe and U.S. style,” Bauer explained. “This is good for us because we have both.”

Greentube also works with provincial lotteries such as the British Columbia Lottery Corporation (BCLC) and Loto-Quebec and Bauer said the firm wants “to achieve the same thing in Ontario” with the Ontario Lottery and Gaming Corporation (OLG).

“Canada in general works really well for us,” he added. “Whatever new province comes next, we want to get a licence. Alberta is on the top of our list.”

Personalized offerings for specific brands and players

Greentube has a mix of experience from its work as a games supplier in both Europe and the U.S.

That extensive experience has taught the company a lot about how to manage partnerships from operator-to-operator, Bauer explained.

“It’s a really interesting aspect, forming long-term partnerships especially with the big operators in the U.S. What we try to do first is understand what the player base is of the operator, from operator to operator.

“It differs a bit from operator to operator, some are more higher roller focused some are not, some are more casino first some are sportsbook first – it makes a difference in the player base, that’s step one to understand what players they have.

“Secondly when we look at our portfolio of games and what we have in the pipeline, we select them for the player base we have. What we try to do is have marketing campaigns together to try and formulate a marketing campaign so it hits the nerve with the player base.”

You can watch the full chat with SBC via the video above.