Online casino brand Betty has renewed its ongoing partnership with Canadian payments provider Wyzia.

The two companies have been working together in Canada since 2023. As they each look to expand further across North America, the renewed deal will focus purely on the newly spun-off Betty Canada business.

Wyzia offers what it calls seamless and secure online payment solutions for regulated gaming markets. Its platform connects merchants directly to all Canadian financial institutions, simplifying transactions and empowering businesses with reliable, efficient financial tools.

Via Wyzia, Betty automatically processes 99% of withdrawals, allowing players to quickly receive their funds, something which Ontario players say is a crucial factor in choosing an online operator.

“Our partnership with Wyzia has been instrumental in providing our players with a seamless, fast, and secure payment experience,” said Betty Canada CEO Chavdar Dimitrov. “We are excited about the growth we’ve achieved together and are committed to delivering even better services to our community in the future.”

“We’re thrilled to celebrate a year of working with Betty with the renewal of our agreement,” added Wyzia Group CEO Guy Fietz. “Our collaboration has not only expanded our reach but enhanced the payment experience for Betty’s growing community of players. We look forward to continuing this successful collaboration and driving further innovation in the online gaming industry.”

Betty looking beyond Ontario’s borders via McDonald’s model

Betty has positioned itself as an online slot gamification platform that caters to Ontario players, with a particular emphasis on catering to the female demographic by fostering a fun, safe and supportive environment. It says that this focused model allows it to retain female players at a rate three times higher than male players.

Currently, Betty operates exclusively in Ontario, although it has offices in New York, London and the Bulgarian capital of Sofia as well as Toronto. That Ontario-only approach is about to change.

In an update last month, when Betty reported a tenfold increase in net revenue since January and over 1000% growth in active players across Ontario, co-founder and Group CEO Justin Park detailed plans to transition to a decentralized franchise model which it labelled “the McDonald’s of Casino.”

Noting that the company’s ambitions “have expanded tremendously,” Park said Betty Canada will be the company’s first owned-and-operated franchise, led by co-founder Dimitrov as CEO under a new business model. Park added that Dimitrov has outlined a plan to double revenue through several key initiatives, including launching a fully native mobile app and beginning to develop original games.

The parent company will expand into other markets, with Park namechecking Betty USA and Betty LATAM as “exciting opportunities for future growth.” Another important step is expansion into Alberta whenever that province opens its doors to commercial online casinos.