BetMGM is taking its online casino players in Ontario on a walk down the yellow brick road.

In partnership with Warner Bros. Discovery Global Experiences, Light & Wonder is launching its suite of branded The Wizard of Oz slots on BetMGM Casino in Ontario, as well as in New Jersey, Michigan and Pennsylvania.

The slot series draws on many visual-audio features of the original Wizard of Oz story, including renderings of the Land of Oz and the characters of Dorothy, the Scarecrow, the Cowardly Lion, the Tin Man and Glinda the Good Witch.

The first slot, Over the Rainbow, is already live in those four regulated iGaming markets, featuring Balloon Jackpots, Respins, Free Spins and more. Futher Wizard of Oz branded slots will be released throughout 2025 and 2026.

The Wizard of Oz offerings boost BetMGM’s extensive portfolio of brand-name online casino games.

Last August, it brought its Wheel of Fortune Online Casino brand to Ontario through a partnership with International Game Technology (IGT).

In January of this year, the Entain and MGM Resorts International joint venture announced it had secured the exclusive U.S. online casino intellectual property rights to two of TV’s biggest gameshows: Fremantle’s The Price Is Right and Family Feud.

That deal encompasses slots, table games and non-traditional casino games and paves the way for BetMGM to create customized online casino content around both shows. A BetMGM spokesperson told Canadian Gaming Business at the time that the plan is to bring customized games created under the agreement to Ontario, as well as all of BetMGM’s iGaming states in the U.S.