Caesars has become the first online casino operator to launch a branded version of Pixiu Gaming’s Keno title, Lucky Bonus Draw Keno.

Online casino players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, as well as New Jersey, can now play a Caesars-branded version titled Caesars Palace Bonus Draw Keno.

“The widespread appeal of Lucky Bonus Draw Keno is undeniable, and we couldn’t be happier to infuse this classic game with a distinctive Caesars flair for our digital platforms,” said Matthew Sunderland, SVP and chief iGaming officer at Caesars Digital. “The launch of Caesars Palace Lucky Draw Keno underscores our dedication to offering tailored content that embodies our brand’s core values for our online casino players.”

Caesars Palace Lucky Draw Keno evokes the iconic Caesars Palace casino in Las Vegas, with the brand prominently featured in the gameplay.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino each off an online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites, including high-limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette and more.

Caesars brought its latest brand, Horseshoe Online Casino, north of the border into Ontario last November. The platform is the digital version of the formerly retail-only Horseshoe brand and its launch expanded Caesars’ multi-brand iGaming strategy.

Caesars executives stated last year that while Horseshoe is not expected to compete with Caesars’ other two online gaming brands in terms of dollars captured, it offers another high-class tailorable experience for players.

In Ontario, Caesars not only operates those three digital brands but also the Caesars Windsor casino and resort near the border with Detroit.