Sports betting and iGaming software provider Altenar has integrated Optimove’s Digital Experience Platform (DXP), Opti-X, to help operators boost engagement, personalization and lifetime value from a player’s first visit.
Opti-X offers a real-time messaging feature which allows operators to automatically trigger personalized messages across all marketing channels at the most opportune moments, ensuring timely and relevant communication that keeps players engaged.
It also includes a smart search engine powered by AI, which delivers lightning-fast, personalised search results that are tailored based on a player’s past search history, platform behaviours and betting preferences.
Opti-X’s behavioural, historical, and predictive modelling allow online gaming providers to create detailed micro-segments which help to foster loyalty and increase player value over time.
Altenar said in a statement that the enhancement allows its operator partners to offer more advanced end-to-end personalization across all channels and platforms.
“We are committed to enhancing the user experience and leveraging data to provide personalized content that offers clear benefits both to players and operators,” said Diego Salas, sales manager at Altenar. “Our partnership with Optimove allows our clients to better understand player behaviour and tailor their content to optimise their offerings and marketing messages.”
“Altenar is a clear breakthrough leading sports betting software provider and being part of their solution is a true honour,” added Adi Dagan, senior director of partnerships at Optimove. “This partnership is a boon for sports betting operators to ensure incredible personalized experience for each player. These are incredibly exciting times for online sports betting as we get to partner with an innovator like Altenar to take the industry to the next level.”
Altenar is licensed as an online gaming supplier in Ontario by the Alcohol and Gaming Commission of Ontario (AGCO). It has partnerships with Ontario-approved gaming providers such as Lucky Casino.