B2B iGaming technology company Gaming Innovation Group (GiG) has partnered with PowerPlay Online Casino and Sportsbook to power the operator’s online platform in the regulated Ontario market.

The deal is GiG’s fourth operator brand launch in the province in 2025. As it does with its other partners, it will supply PowerPlay with its online gaming platform, innovative content management system and its SportX sportsbook.

PowerPlay is also now able to leverage GiG’s AI tools, DataX and LogicX, which provide advanced machine-learning models that help operators make better decisions to deliver significant increases in player acquisition and customer retention.

PowerPlay has been licensed to offer both online casino and online sports betting in Ontario since February 2023, when it received official approval from the Alcohol and Gaming Commission of Ontario (AGCO). The company said that the migration to GiG’s technology positions it well to further enhance its online gaming offering and strengthen its reputation in the country.

“This partnership allows us to offer an enhanced and seamless experience for our players, while leveraging GiG’s flexible and scalable solutions to expand our presence in the market,” said PowerPlay CEO Dean Serrao. “We are excited for what’s ahead and confident this move will help us strengthen our position as a leading brand in the province.”

Malta-based GiG Software expects to deliver a number of key launches in regulated markets globally throughout 2025. In Omtaerio, it already works with licensed brands including Lucky Days casino.

“GiG’s expertise in delivering market-leading technology is once again proving instrumental in helping partners such as PowerPlay navigate the complexities of regulated markets,” added GiG CEO Richard Carter. “The successful launch into Ontario highlights our ability to facilitate seamless market entry while ensuring stability and scalability for long-term growth.

“Our continued focus on delivering a market-leading service provision, from secure platform infrastructure to optimized user experiences, is key to enabling partners to maximise their potential. We are proud to be playing a role in PowerPlay’s success and the ongoing evolution of both the Ontarian market and the wider future of iGaming in Canada, reinforcing our reputation as a trusted partner in the regulated space.”

GiG teams up with Nuvei on payments

In January, GiG partnered with Canadian fintech company Nuvei to allow operators to optimize their payments functionality through their existing integration with GiG’s CoreX solution.

In September, GiG chose a Nuvei competitor, Paysafe, as the preferred payment solution for all of its iGaming and online sports betting brands across North America, Latin America and Europe.

However, the integration with Nuvei now provides GiG-supported operators in over 200 countries with connectivity to 720 alternative payment methods.