
Coolbet inks deal with PGA of Canada despite Ontario exit
Coolbet exited Ontario in 2023 but remains operational in other provinces
Coolbet Sportsbook may be out of Ontario but it is still keen to be a part of the Canadian sports betting market.
The PGA of Canada announced Coolbet is the new official betting partner of both the golf league and the RBC PGA Scramble. The Scramble comprises a series of golf events for amateurs that take place across Canada, culminating in a championship event.
“Coolbet is honoured to partner with the PGA of Canada and its premier events,” said Partnerships Manager Andrew Aguanno. “At Coolbet, we’re committed to using our resources to enhance the experience for members, from providing innovative odds for the PGA Championships to promoting responsible gambling education. We’re also excited to support PGA programming like the RBC Scramble, and we look forward to creating memorable opportunities together.”
The deal will include contests with prizes around PGA events and Coolbet providing exclusive odds for specific PGA of Canada events.
Coolbet left Ontario after a year
What the deal won’t include is Ontario. Coolbet exited Ontario nearly two years ago, just one year after launching in the province. The brand’s website says it holds gaming licenses in Estonia, Sweden and Malta, but on a page that is geoblocked in Ontario, it adds that it accepts users in Norway, Finland, Iceland, Chile, Peru, Ecuador and Canada.
All of its activity in Canada now takes place in the unregulated market. That status does not seem to deter the PGA of Canada, however.
“It has been incredible to watch the consistent growth of the RBC PGA Scramble since its inception in 2015 and this partnership with Coolbet will further the experience even more for participants,” said Kevin Thistle, PGA of Canada CEO. “Coolbet’s commitment to transparency and responsible gaming was a big factor in our partnership in addition to their commitment to the game of golf through various partnerships they’ve supported.”
When Coolbet was part of the regulated market, it signed a multi-year partnership with Canadian Olympic sprinter Andre De Grasse. That partnership appears to no longer be active and De Grasse has not been featured in Coolbet Canada’s social media for several years, including during the Paris Olympics last fall.
Prior to entering Ontario, the brand also inked deals to promote both rugby and curling in Canada.