theScore’s parent company PENN Entertainment has launched a standalone branded online casino-specific app in Ontario, theScore Casino.

The new app is available as of Monday, April 7. It provides a purely online casino experience using the longstanding theScore sports media and gaming brand.

Although most Canadians would associate theScore with sports, online casino play has been a core vertical since theScore Bet launched. The brand offers online casino content, including a range of online slots, table games and live dealer content, from a variety of suppliers including Evolution, Relax Gaming, Pragmatic Play, Games Global and many more.

That content will still be available in theScore Bet app, as will original titles from PENN Game Studios, bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title theScore can offer thanks to its exclusive partnership with the Toronto Blue Jays. Customers can use their existing theScore Bet credentials to log into the new app.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand,” said PENN Interactive Chief Technology Officer and Head of Interactive, Aaron LaBerge. “We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven standalone app.”

iCasino is king, after all

Online casino, which also includes peer-to-peer bingo under iGaming Ontario’s definition, comprises 85% of all regulated online gaming handle in Ontario and 76% of gross revenue as of the end of February 2025. More than $6 billion has been spent on online casino gambling via licensed platforms every month since last October. For comparison, monthly online sports betting handle has only been over $1 billion six times in three years.

This February, total online sports betting gross revenue for operators was $62 million; in online casino, it was $214 million. Although the fact that there are more licensed online casinos in Ontario than there are sportsbooks likely has an impact, it’s clear iCasino is where the dollars go.

iGO does not break down its reporting by operator, so we don’t know exactly how much money theScore makes from online casino vs. sports betting. But PENN executives said last fall that theScoreBet held down a double-digit market share in Ontario’s online sports betting market and a high-single-digit share in online casino in the first half of 2025. It seems likely that the proportionately smaller iGaming slice is worth significantly more than its sports wagering cut.

PENN leaders also said in October that the company has seen a 60% cross-sell rate from online sports betting to online casino among its theScore Bet users in the province. Capitalizing on theScore’s sports cache to fuel online casino has likely been a key goal for the brand under PENN’s rule. Per PENN’s last earnings call in late February, theScore Bet’s monthly active users grew 43% for online casino from Q4 2023 to Q4 2024, far outstripping the sports betting growth of 16% for online sports betting.

PENN CEO Jay Snowden has also stated multiple times that he sees a big opportunity in both sports betting and online casino in Alberta, if and when that province opens its doors to commercial online gaming operators.

theScore Casino follows PENN taking Hollywood Casino digital in US

The launch of the standalone theScore Casino comes as PENN has spread a new Hollywood Casino standalone app across the U.S. 

Formerly a retail-only casino brand with a physical presence in several states, PENN took that brand online via an iCasino app that began life in Pennsylvania and has since expanded into Michigan and New Jersey.

The new theScore Casino app uses the same proprietary technology platform as the Hollywood Casino platform. Snowden suggested late last year that the Hollywood Casino app would be brought to Ontario in the future, pending regulatory approvals, but that is yet to materialize.

The CEO added in February that Hollywood Casino has boosted PENN’s operations in North America. PENN reported at that time a combined 61% year-over-year increase in online casino net gaming revenue across Hollywood Casino and theScore Bet in Ontario.

PENN’s other legacy sports brand, ESPN Bet, does not offer online casino gaming in any of its U.S. markets and is not available in Canada.