Canadian online gaming provider Bragg Gaming has acquired an equity stake in specialist Brazilian game development studio RapidPlay as it continues to ramp up its focus on the new South American market.

The agreement gives the Toronto supplier not only a stake in the company but also exclusive commercial distribution rights for Rapid Play games, which Bragg will integrate into the options it provides to its Brazilian operator partners like Betano, Novibet and Superbet.

The companies will also develop new games using Bragg’s Fuze technology, which features gamification and player retention tools.

Notably, Bragg said that the terms of the deal give it the option to acquire a controlling stake in RapidPlay in the future.

“This partnership with RapidPlay is more than just an investment — it’s a strategic move that strengthens our differentiated local content proposition,” said Bragg Gaming Chief Commercial Officer Neill Whyte. “The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”

Bragg said that RapidPlay’s cost-efficient development scaling model was a key allure.

“RapidPlay was founded to create genuinely Brazilian gaming experiences,” said RapidPlay CEO and co-founder Rafael Roos Bordignon. “Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”

Brazil a key focus for Bragg alongside Canada and US

Bragg gained a supplier licence in Brazil ahead of the nation opening its regulated iGaming market in January. It went live on day one and was working with roughly one-third of the licensed iGaming operators by Jan. 10.

The firm expects the market to make up approximately 10% of its total revenue in 2025. It has set up a regional office in São Paulo.

Executives have suggested that they see an opportunity for greater market penetration in Brazil than they have experienced in the U.S., where Bragg supplies to an estimated 90% of the total addressable market but generates just a few million in annual revenue.

The Brazilian focus doesn’t mean that Canada or the U.S. are falling by the wayside, though.

Bragg has expanded its reach in North America in recent months, entering a second Canadian province through an online casino content agreement with Loto-Québec that was announced in February. It has also recently begun developing exclusive online casino games with Caesars Digital.

Bragg boasts a significant stable of operator partners in Canada and the U.S., also including bet365, BetMGM, FanDuel, Golden Nugget Online Gaming and BetRivers. It also holds an international distribution deal with Light & Wonder that it signed last spring.