Licensed online sportsbook and casino operator PowerPlay has launched what it calls a new localized platform for Ontario players that it says is tailored to meet the regulated market requirements.

The updated Ontario site combines an enhanced sportsbook with an expanded casino offering while maintaining the familiar PowerPlay.com interface.

On the sportsbook side, PowerPlay now offers Ontario players same-game parlays and player props across nearly 30 sports categories. On the online casino front, there are hundreds of new casino games including slots, table games, and live dealer options, as well as a multi-game functionality that lets users play multiple games simultaneously for an enhanced gaming experience.

The platform offers a range of payment options including electronic transfers with all major banks, credit and debit cards, Paysafecard and other methods.

Catering to a core market

“Ontario has been a core market since the province first regulated online gaming just over three years ago,” said Bill O’Brien, sportsbook manager at PowerPlay. “Our team has worked around the clock to deliver the best possible experience for Ontario sports bettors as we continue to grow as a trusted local sportsbook and online casino in Ontario.

“We set out to build a complete online gaming hub – a place that captures everything today’s players are looking for. We’re inviting Ontario bettors to check it out and raise their game.”

PowerPlay has been licensed to offer both online casino and online sports betting in Ontario since February 2023, when it received official approval from the Alcohol and Gaming Commission of Ontario (AGCO). But the update suggests it is now leaning into the market more heavily, looking to connect with the hundreds of thousands of players.

iGaming Ontario (iGO) reports that there are more than 1.1. million active player accounts across the province’s 49 regulated commercial operators as of the most recent count.

PowerPlay working with GiG in Ontario

Late last month, it was announced that PowerPlay is working with B2B iGaming technology company Gaming Innovation Group (GiG) on its online platform in Ontario.

Via that deal, GiG supplies PowerPlay with its online gaming platform, innovative content management system and its SportX sportsbook. PowerPlay also leverages GiG’s AI tools, DataX and LogicX, which provide advanced machine-learning models that help operators improve player acquisition and customer retention.