OpenBet, the industry leader and sports betting business of Scientific Games, has appointed two highly-experienced executives to its senior management team with a view to strengthening the quality of its worldwide offerings.

Florian Diederichsen joins OpenBet from media company DAZN as Chief Technology Officer, wherein he will be tasked with evolving OpenBet’s sports product offering and accelerating the next generation of sports betting via technology. Meanwhile, Jessica Feil joins from the American Gaming Association (AGA) to become OpenBet’s VP of Regulatory Affairs and Compliance. That appointment comes as the company prepares for exponential North American and international expansion in 2022. Feil is the former Vice President of Government Relations & Gaming Policy Counsel at the AGA.

OpenBet, which Scientific Games agreed to sell to Endeavor Group Holdings for US$1.2 billion in cash and stock in September 2021, already boasts a commanding position across the sports betting market and processes the largest share of digital sports bets within Canada, as well as in the U.S., Australia, and the UK.

A Scientific Games release notes that these two senior appointments form part of OpenBet’s “ongoing strategy of investing in people to create value for its customers” and that the company is “doubling down on operational excellence to create competitive advantage and mastermind thrilling betting experiences for billions of fans that will drive the next wave of industry innovation.”

Jordan Levin, CEO of OpenBet, said: “Bringing Florian and Jessica to the OpenBet team changes the game and is testament to the vision we have here at OpenBet. The appointment of two highly-skilled and respected individuals demonstrates the ambition we have to deliver the next generation of sports betting entertainment to operators and bettors worldwide. As we drive for hyper-differentiation, and with legislation moving at a pace, we can entrust both Florian and Jessica to help take OpenBet forward in their respective fields that will add significant value for our global customer base.”