Sports streaming business DAZN has appointed BoyleSports chief executive Mark Kemp to become the new CEO of the DAZN BET brand it announced last week.

Kemp, who has been CEO of BoyleSports since 2021, will bring more than 20 years of experience to the role, having previously spent time in senior roles with the likes of UK Tote Group, Ladbrokes, and Coral. He will work towards the company’s goal to “revitalize” and “disrupt” the casual betting market by developing a betting service that will be converged with its OTT platform.

“I am delighted to be joining DAZN BET to launch such a new and exciting international brand,” Kemp said. “With the strength and expertise of DAZN in sports media, we will deliver something recreational and relevant to today’s audience. I am looking forward to working with the new team and DAZN to build an engaging and responsible new entertainment proposition for sports fans across the world.”

The group’s executive vice president of betting, Ian Turnbull, added: “Sports betting partnerships are just one of the ways in which DAZN is going to deliver more exciting and richer content for its customers. We know that fans want more integrated, immersive, and interactive experiences as they enjoy long-form content. DAZN is giving them that.”

Last week, the company announced that it had partnered with betting and gaming supplier Pragmatic Group in order to roll out DAZN BET, which is set to soft launch in jurisdictions including Ontario from August.

It had previously signalled its plans to expand into betting by appointing former Entain executives Ian Turnbull as EVP of Betting and Sandeep Tiku as Chief Technology Officer last year.