Flutter Entertainment-owned FanDuel Group has appointed former PokerStars director Asaf Noifeld as its first-ever managing director of casino.

In the newly created role, Noifeld will be responsible for the oversight of the FanDuel online casino business. He moves into the position after eight-and-a-half years with fellow Flutter-owned brand PokerStars, where he served as director of product and innovation before going on to become managing director of casino.

Prior to this, Noifeld spent four-and-a-half years at 888 and also worked as a project manager at Comverse.

“Asaf brings deep experience building online casino businesses across the globe,” FanDuel president and chief executive Amy Howe said in a news release. “I am delighted to add him to our leadership team, as he has extensive knowledge in the space which will help grow our online casino business in North America.”

FanDuel operates its online casino in New Jersey, Pennsylvania, Michigan, West Virginia, and entered the new Ontario market on day one at the start of April. In the U.S., it also runs the Stardust Casino brand in New Jersey and the Mohegan Sun Casino brand in Connecticut.