FanDuel Group has signed a multi-year partnership with the National Football League (NFL) to become an official sportsbook partner of the league in Canada, expanding the two brands’ existing U.S. partnership across North America.

As part of the expanded North American partnership, FanDuel will have rights to use official NFL and member club IP in a variety of ways to engage fans, and will also have rights to create NFL-themed free-to-play games and run NFL-themed campaigns, including exciting opportunities for FanDuel users to win trips to NFL games—including the Super Bowl.

FanDuel’s advertising will feature prominently on NFL-operated digital platforms, including nfl.com.

“We’re thrilled to extend our partnership with the NFL to Canada,” said Dale Hooper, General Manager, FanDuel Canada. “Ontario sports fans are passionate about American football, and this collaborative effort will bring them more ways to enjoy the sport with friends and family in a fun and responsible way.”

“With the FanDuel partnership in Canada we are able to provide fans with unique and entertaining experiences that will continue to drive high engagement for both organizations,” said Gavin Kemp, Director of Corporate Partnerships, NFL Canada. “FanDuel is an established global leader in the gaming space and we are excited to bring Canadian NFL fans even closer to the game.”

The link-up builds upon FanDuel’s partnership with TSN, the exclusive television broadcast partner of the NFL in Canada. FanDuel’s sports betting experience will be seamlessly integrated within TSN to provide viewers with a new perspective on the leading NFL stories of each week.

FanDuel, which also has ties to Maple Leaf Sports & Entertainment (MLSE) through a Flutter partnership that encompasses both FanDuel and PokerStars, becomes the latest partner of a major sports league in Canada.

Ontario Lottery and Gaming Corporation (OLG) also has a partnership with the NFL, as well as the NHL, the NBA, and the MLB.