PointsBet customers will have access to live streams across multiple sports all within the PointsBet app via a new partnership with sports data and technology hub IMG Arena.

PointsBet will now offer bettors on-demand streaming access to more than 40,000 premium games and matches through a two-year streaming partnership with London-headquartered IMG Arena.

IMG Arena has one of the largest portfolios of live streaming content in the world, distributing over 45,000 hours of content annually on behalf of more than 200 federations, associations, and events. Its premium content includes properties such as Major League Soccer, the ATP Tour, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker, World Table Tennis, and much more.

“Our north star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount,” said PointsBet USA CEO Johnny Aitken. “PointsBet is recognized as the home of in-play betting, and this partnership with IMG Arena solidifies our position as a leader in this space. We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year.”

Not only do users with a funded PointsBet account in any of PointsBet’s live markets now have 24/7/365 streaming availability, but they also have immense access to tennis, a sport that is rapidly rising in popularity for sports bettors, with over 10,000 ATP Challenger Tour matches and close to 25,000 total tennis matches. For tennis, PointsBet has seen a 163 per cent increase in overall handle as well as a 189 per cent increase in live handle.

Brian Clayton, senior director of sales at IMG Arena, said: “We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators. The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.”

PointsBet is currently operational for sports betting in Ontario and 10 U.S. states.