Ahead of the acquisition of B2B sportsbook supplier OpenBet by sports media conglomerate Endeavor Group, OpenBet has made an acquisition of its own by buying betting technology and trading business Multi Builder.

Multi Builder was founded by industry veterans Oliver Preston and Jonathan Smith, with the business’ trading technology operating under the brand Sportsbook Models. The business is primarily focused on creating and powering algorithmic sports betting models that deliver quality content depth and improved margins across multiple sports.

The aim of the acquisition is to integrate Multi Builder’s services into OpenBet’s existing product portfolio.

Smith, who also founded sportsbook training company Sportsbook Training Services Limited, will provide training services exclusively to OpenBet as part of the deal.

“This deal marks another significant milestone in the development of our pricing and trading services strategy, which continues to grow in importance as OpenBet drives operator value through deeper market offerings alongside higher flexibility,” said OpenBet chief product officer Nikos Konstakis.

“Through the acquisitions of DonBest and SportCast in recent years, coupled with our internal roadmap, we saw our content and pricing revenue grow by over 100 per cent in 2021. The addition of Multi Builder Limited allows us to accelerate this growth trajectory, drive innovation and offer next-level betting entertainment for our operators’ players.”

This deal comes soon after OpenBet owner Light & Wonder slashed the sale price of OpenBet by US$400m in order to ensure the deal closes smoothly.