Gaming Innovation Group (GiG) will provide its iGaming platforms to its new strategic partner Kings Media Ltd. for the latter’s entry into the regulated Ontario market.

Online casino company Kings Media operates the King Billy casino brand across several markets but does not yet have a presence in a regulated North American market. With GiG, it is now ready to dip into Canadian waters.

GiG received its supplier license from the Alcohol and Gaming Commission of Ontario last month, which covered its B2B sportsbook and PAM and made Ontario the 22nd regulated market in which it has a footprint

This will be its second deal in Ontario, as it already has an existing customer expected to launch this quarter. King Media is expected to go live in H1 2023 to kick off a three-year deal between GiG and Kings.

Volodymyr Harkusha, CEO of Kings Media Ltd, said the company was looking for “an industry-leading, future-ready partner” to help propel it to success in Ontario.

“GiG fit the bill perfectly, not only by ticking and double-ticking all the boxes but also by impressing us with their clear vision and dedication to the project,” he added. “We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market.”

Richard Brown, CEO of GiG, added that Kings Media shares GiG’s values “around personalization, responsible gaming, and the importance of regulated markets.”

“We see great potential in Ontario, particularly when we can harness the operational experience of operators like Kings Media,” Brown continued.