Pinnacle has announced that its website for the Ontario market, Pinnacle.ca, will go live on Oct. 26, allowing bettors in the province to wager on sports and esports events.

The operator received approval from the Alcohol and Gaming Commission of Ontario (AGCO) in September to provide its sportsbook offering to the Ontario market. It is also the operator’s first license in a regulated North American jurisdiction.

Paris Smith, CEO of Pinnacle, commented: “Wednesday’s launch is a major landmark for Pinnacle. As a result of our AGCO approval, we’re delighted to launch our new Pinnacle.ca site to showcase to Ontario bettors what sports betting can and should look like.

“We want to give our customers a true and unique betting experience. At Pinnacle.ca, that means great odds on the sports Ontario bettors care about, a strong focus on responsible gambling, and the welcoming of both recreational customers and the sharpest professionals around.”

Pinnacle noted that its customers in Ontario will “benefit from the brand’s responsible gaming commitment and fair deal approach to all bettors” and its focus on “delivering better odds to bettors”.

Pre-match and live market betting across all major sports will be available to the sportsbook’s users, including NFL, NHL, NBA, soccer, and tennis, while esports fans will also be catered for with a multi-award-winning product.

Initially going live with sports and esports betting, casino gaming will be rolled out on the website soon after, followed by further sports content.