The Ontario Lottery and Gaming Corporation (OLG) has launched its new instant ticket game ‘$100 Ultimate’, claiming it will create more millionaires in the province than ever before.

$100 Ultimate is already available at retail locations across Ontario until December 31, with players given a one in 25,000 chance to win the top prize.

Instant win prizes of up to $100,000 are on offer while each ticket is eligible to win one of 40 $1m prizes that will be drawn on New Year’s Eve 2022.

“$100 Ultimate will create more millionaires in Ontario than any other instant game has before,” said Duncan Hannay, OLG’s President and CEO.

“This exciting new product is the latest way we are bringing our customers more chances to win big by taking our lottery business to the next level.”

OLG further stated that the new game, like the rest of its portfolio, is supported by its PlaySmart programme as the company promotes responsible gaming.

This commitment to responsible gaming was further outlined in September when OLG launched a new self-exclusion programme ‘My PlayBreak’.

Furthermore, 100% of proceeds from $100 Ultimate will be reinvested into the Province to support provincial priorities and help build strong communities.

Meanwhile, OLG recently lent its support to Great Canadian Entertainment to help launch retail sports betting in 10 of its Ontario-based casinos.