Mark Goldberg has officially begun his role today as the new Chief Information Officer and Vice President of Business Technology for the British Columbia Lottery Corporation (BCLC).

Announced last week, Goldberg has been tasked with leading technology strategies that support BCLC’s lottery, casino, sports betting and corporate operations.

Goldberg most recently served for four years as VP of Information Technology and Global Real Estate and Facilities at Hootsuite, and arrives at the state-owned corporation with over 20 years experience in information technology and transformation leadership.

Commenting on the new appointment, President and CEO Pat Davis said: “We are so pleased to welcome Mark to BCLC, where his demonstrated success in leveraging information technology to grow and scale business objectives for global companies will strengthen our work to deliver truly exceptional player experiences.

“This is a key role, as technology truly underpins every facet of our business – from the systems that enable the purchase and validation of lottery tickets, to the complex network of slot machines at our casinos and community gaming centres and the infrastructure that supports the province’s only, legal regulated gambling website – PlayNow.com.”

Though based in the firm’s Vancouver office, continuing BCLC’s commitment to and support of growing Kamloops’ tech sector – where its head office is located – will form an important part of Goldberg’s responsibilities.

Welcoming Goldberg to the team, BCLC also highlighted the “extraordinary” leadership provided by Shirley Beveridge during her stint as Acting CIO.

Meanwhile, the company recently launched its PlayNow.com brand into another Canadian province – Saskatchewan – after teaming up with the Saskatchewan Indian Gaming Authority (SIGA) and SaskGaming.